Yale News Asia - Spring 2011

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Yale Listens to Customers at HOMEDEC

In 2010, Yale was delighted to make its third appearance at the HOMEDEC exhibition. True to its reputation for meeting serving various renovation, redecoration and refurbishment needs, the annual exhibition has become a yearly event participated and anticipated by many suppliers and distributors of leading brands including Yale.

Yale’s participation is in line with its consumer-oriented marketing strategies for the region wherein it aims to enhance rapport and establish confidence of both interior designers and buyers alike.  In high profile events such as HOMEDEC, we can remind our customers what our brand stands for.  More than an avenue to showcase our range of products, the exhibition is also a one-stop location for customers to voice their security needs and genuinely experience Yale products for themselves.

Drawing closer to our customers and partners, HOMEDEC 2010 has successfully cemented Yale’s status as the leading brand in Asia and the world’s favourite lock.

More exciting news on business development of Yale in Asia. Enjoy reading the "Yale News Asia Spring 2011" 

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