Kung Hei Fat Choi With the Chinese New Year at the doorstep, Yale team of ASSA ABLOY Hong Kong initiated and used a TV ad to wish customers all the best for the Year of the Ox. The Chinese New Year is one of the most important traditional Chinese holidays. The festival traditionally begins on the first day of the first lunar month in the Chinese calendar and ends on the 15th; The 5-second ad ran on very popular chinese channel TVB from 25 January to 3 February in Hong Kong. Products include Yale safes, digital door locks and entrance handlesets! "Yale wish you a prosperous year of OX - Kung Hei Fat Choi!"