Whitco to Yale - Reaching the Same World Class Standard in Thailand


Yale is stepping forward in Thailand by rebranding and introducing wider range of products that fit all uses!

For many years, ASSA ABLOY has manufactured and distributed the Whitco brand, Australian high-quality hardware products used in the residential market. Thanks to the excellent quality and reasonable price, Whitco branded ASSA ABLOY products have been used extensively in Thailand to great acclaim

Today, ASSA ABLOY brings the world’s favourite brand in door security to Thai consumers, enable them to achieve an even higher level of security system than that provided by Whitco products.  A premium global brand, Yale offers the synergy to respond to every consumer’s need at the reasonable price required for domestic use in Thailand.

“The change that will take place will be in terms of the brand of the product itself, as well as its packaging and its barcode. However, product quality will improve thanks to Yale's world-class quality control standards,” says Ratabongkok Sunantiwat, General Manager of ASSA ABLOY(Thailand) 

As we transition from Whitco to Yale, ASSA ABLOY has prepared an integrated Marketing Communication Strategy that includes advertising and marketing events.

You can trust Yale to protect your home, your business and your belongings. Bringing you better quality at affordable prices.

Yale … the world's favourite lock.

Contact ASSA ABLOY Thailand for more!