Vietnam Deal Sign of Yale’s Growth in Asia


Vietnam Deal Sign of Yale’s Growth in Asia

Yale Asia Pacific is stepping into the Vietnamese market with an agreement with Long Life Development Trading & Service Company (LLD) to be the brand’s distributor in the country. The company is a leading Vietnamese conglomerate providing everything from consumer electronics to construction materials.

 After months of research and preparation, the deal is sign of Yale’s successful growth in Asia, and the brand’s first step into the Vietnamese market – a country that since acceding to the World Trade Organization (WTO) in 2006, continues to make strong economic progress.

The official signing ceremony, held in November, was attended by Andrew Eng, Market Region Manager for South Asia, who represented Yale. Also present were Åke Sund, Executive Vice President, Market and Business Development, Roy Webster, Group Brand Manager, Jonas Persson, President, Asia Pacific and Edgar Chin, Market Region Manager, North Asia.

"We are very pleased to be partnering with such an august company as LLD," said Andrew Eng.  "All over the world, people want to secure the things they care about – their home, their family and their personal belongings – and they trust the Yale brand to do that.  We are confident our two companies can bring this high level of trust to the Vietnamese people."

LLD aims to provide the  Vietnamese market with the best quality, closest and most useful products. Sharing the same passion, Yale Asia Pacific will be working closely with LLD to plan and grow the market together.

The infrastructure and property market in Vietnam is growing at a tremendous pace in the past few years. By end of the year, the first Yale Security Center will be opened in downtown Ho Chi Minh City.